Ikea relaunches Lövet table
Scandinavian furniture giant Ikea is relaunching the 1956 Lövet table, which they have re-engineered and renamed Lövbacken.
The original design was conceived when Ikea designer Gillis Lundgren was unable to fit the table in his car. By sawing off the legs, Lundgren inadvertently created flat-pack furniture.
Emily Birkin, country sales manager for Ikea UK and Ireland, said that customers are increasingly interested in buying furniture with a story attached to it. ”We decided to bring back a popular piece that not only comes steeped in history but combines retro styling with modern convenience”, she said.
The table returns to stores in the UK, Netherlands and other selected countries from August 2013.